Derk Hendriksen

He currently is the Senior Director for Portfolio Strategy & Commercialization for TCCC’s Global Sparkling Brands. His experience includes global strategy and plan development for Coke TM brands, including Sr. Global Brand Director for Coke Zero & diet Coke, and marketing these brands locally.
He has also helped build ‘The Coca-Cola Way of Marketing’ with a focus on brand planning capability for TCCC’s global marketing community. Before joining TCCC he worked at R.J. Reynolds Tobacco and Kimberly-Clark.
Deze profiel informatie is gepubliceerd op 11 juni 2012
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