Derk HendriksenDerk Hendriksen is a Dutch native who has worked at The Coca-Cola Company for 15 years in various marketing roles in The Netherlands, Belgium, France, and the European Group and most recently in Global Marketing.
He currently is the Senior Director for Portfolio Strategy & Commercialization for TCCC’s Global Sparkling Brands. His experience includes global strategy and plan development for Coke TM brands, including Sr. Global Brand Director for Coke Zero & diet Coke, and marketing these brands locally.
He has also helped build ‘The Coca-Cola Way of Marketing’ with a focus on brand planning capability for TCCC’s global marketing community. Before joining TCCC he worked at R.J. Reynolds Tobacco and Kimberly-Clark.
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